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Lesson 2 of 20  —  Module 1: Claude Chat Basics 10%
Module 1: Claude Chat Basics  Starter

Why Your Prompts Aren't Working (And It's Not Your Fault)

Understand why vague prompts give vague results — and the simple shift that changes everything.

The most common mistake

Ask Claude this:

"Write me a social media post for our client."

You'll get something. It might even sound okay. But it won't be right — because Claude doesn't know:

  • Which client?
  • What platform?
  • What's the goal of the post?
  • What tone does the client use?
  • Who are they talking to?
  • What happened recently that we're posting about?

Claude isn't lazy. Claude isn't dumb. Claude is working with what you gave it. And you gave it almost nothing.


Think of Claude like a very smart new hire

Imagine your first week at a new job. Your manager walks up and says:

"Write a post for the client."

You'd have no idea what to do. You'd either guess — and probably get it wrong — or ask a bunch of questions.

Claude doesn't ask questions by default. It just guesses.

The fix: give Claude everything it needs upfront. Treat it like briefing someone who just joined your team.


The real problem with short prompts

Short prompt What Claude does
"Write a post" Picks a random platform, tone, and topic
"Summarize this" Doesn't know how long, what to focus on, who will read it
"Make this better" Doesn't know what "better" means to you
"Help me with this email" No idea who it's going to or what you want to say

Every missing detail = a guess. More guesses = results you have to rewrite.


The shift that changes everything

Stop thinking: "What should I ask Claude to do?"

Start thinking: "What does Claude need to know to do this well?"

Before you type anything, ask yourself:

  1. Who is Claude speaking as? (You? The client? The brand?)
  2. Who is the audience? (Client's customers? The team? A potential lead?)
  3. What's the goal? (Engagement? Inform? Sell? Announce?)
  4. What format do I want? (One paragraph? Bullet points? A list?)
  5. What tone? (Professional? Casual? Warm? Bold?)
  6. Any must-include details? (Specific names, links, numbers, events?)

A before and after

Before:

"Write a social media post about our client's new service."

After:

"Write a Facebook post for Beverly White, owner of InSync Healthcare Staffing. She's announcing that InSync now offers travel nurse placements in addition to local placements. Her audience is nurses looking for flexible work. The tone should be warm and encouraging — like a message from a mentor. Keep it under 150 words. End with a call to action to book a free discovery call."

The second prompt takes 30 more seconds to write. The result takes zero seconds to edit.


Try it now

Take any task you were going to do today and apply these 6 questions before you type your prompt. You'll notice the output is immediately more useful.

Next lesson: The Context-First Formula — a repeatable structure for any prompt, any task.

Quick Check
Answer all 5 questions. A perfect score is required to unlock Mark as Complete. Wrong answers are flagged — re-read the lesson and retry until you get them all right.

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